The benefits of email signature software solutions
Business runs on email. Orders, quotes, complaints….they all occur over email. Why aren’t you using it for more marketing impact? Why aren’t you making your email signature do more?
Email is the one place you can guarantee total alignment with your segment of the market. After all, if recipients weren’t at least slightly relevant, you wouldn’t email them. Many organizations rely on the substantial rapport between their workforce and their contacts – whether they’re customers or suppliers – and email signatures are the only way to leverage that connection for marketing benefit and reciprocally reinforce that connection with marketing communications.
Connect through social media. Comply with legal regulations. Communicate marketing campaigns. Conform to brand guidelines. Certify your authority. Contact each other simply and easily. Cooperate and relate with colleagues using internal comms.
The only way to manage all of these intelligently and effectively is through dedicated email signature software. You’re not just hoping your users will do it themselves or asking them to copy your email signature template. You’re not bargaining on IT wandering around the office pasting a new email signature template into Outlook or tinkering with your essential email systems.
You control the design conveniently and cheaply. It remains consistent on every email, even when you’re changing it to keep up with your evolving and reacting strategy. Your email signature becomes a high-volume and low-cost marketing channel.
The email signature channel won’t become the most important avenue for your marketing team or your organization, but it is an extremely efficient, effective and valuable tool when used intelligently.
Learn more about how email signature software solutions can benefit you below:
How software helps