The Email Signature Handbook
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Email signature marketing

The different elements of email signature marketing.

An average user sends 35 external emails a day. In a 50-person office, that could mean an additional 360,000 marketing opportunities a year for your organization.

Start using email signature marketing

What do you think when you hear the term ‘email marketing’? You probably think of email newsletters or maybe even spam. Email marketing is often perceived as untrustworthy due to the amount of spam people receive every day. More companies are beginning to realize the power of standard corporate emails as an effective marketing medium for both potential and existing customers.

By employing effective email signature marketing, you can harness a low-cost, high-volume and trusted marketing channel.

Top 10 email signature marketing tips

Top 10 email signature marketing DOs & DON'T

Top 8 reasons

Top 8 reasons to use email signature marketing

Relevant email signature banners

Keep an email signature banner relevant

Sales & email signatures

Email signatures as a sales tool

The Christmas email signature

Christmas email signature tips

Use banners for email signature marketing purposes

Use promotional banners for email signature marketing purposes.

Are you running a special offer? Will you be attending an upcoming event or tradeshow? Have you recently won an award? Whatever your aims, the email signature channel can be instrumental in achieving them.

Conducting email signature marketing campaigns with promotional banners ensures your organization’s most important contacts stay in the know and your marketing activities get a valued boost.

This creative way to increase your marketing reach costs practically nothing and is guaranteed to reach a large targeted audience.

  • Create company-wide email signature banners that can be varied for different teams and departments.
  • Have a number of email signature marketing campaigns running at any given time, with different messages being delivered to different target audiences.
  • Increase attendance at your next open house, trade show or event by including reminders in your email signature.
  • Append the signatures on new emails so that future email replies do not get cluttered with promotional banners or change the banner under each reply for maximum marketing benefit.
  • Capture data on clicks in an email signature to Google Analytics or other marketing automation software.

For more great tips on how to create your own email signature marketing campaigns, check out our official Email Signatures for Dummies guide and download your free copy today.

At Exclaimer, we create market-leading email signature software/solutions so you can easily manage any number of email signature marketing campaigns. Our multi award-winning email signature solutions give you control over all signatures with very little IT maintenance required.

Learn more about Exclaimer Email Signature Software

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