Back to Case Studies

Case Study: Detroit Zoo

The Detroit Zoo was using Exclaimer Signature Manager Exchange Edition within a hybrid environment before it fully made the move to Office 365. This meant also moving over to Exclaimer Cloud - Signatures for Office 365 for its Office 365 signatures.

Detroit Zoo
Country USA
Industry Tourism
Founded 1928
Number of users 220

Opened on August 1, 1928, the Detroit Zoo is the single largest paid family attraction in Michigan. Run by the Detroit Zoological Society, a non-profit organization with more than 56,000 member households, the Zoo attracts more than 1.4 million visitors a year, is situated on 125 acres with naturalistic habitats and provides a home to more than 2,400 animals of 255 species. 2016 saw the Zoo open the Polk Penguin Conservation Center, the largest facility dedicated to the study and protection of penguins in the world.

It’s really user-friendly and the UI makes managing email signatures so easy.
Ben Quiggle Technical Support Analyst

From on-premises to the Cloud

More and more organizations worldwide are migrating to the Cloud, a simple fact that is changing the way the IT industry operates. The move away from on-premises hardware has not meant that organizations no longer have a need for email signature management solutions. If anything, the need for such products has actually increased due to the rapid adoption of services like Office 365.

The Detroit Zoo had been using various versions of Exclaimer’s Exchange signature software since 2007. Having moved to Office 365, it wanted to keep the same email signature management benefits that it had been used to such as ensuring end users were unable to modify signature templates, having a consistent design for all and easily be able to make updates as and when required. This meant that on-premises email signature software was no longer of use to the Zoo. A cloud-based solution was now the order of the day.

A new way to manage Office 365 signatures

Detroit Zoo uses Exclaimer Cloud - Signatures for Office 365 to manage all its Office 365 signatures after its move from Exchange.

However, online searches proved fruitless at first. “When I started looking at what was available for Office 365 signature management, I couldn’t find the right solution that met our needs,” said Mr Quiggle, Technical Support Analyst at the Detroit Zoo. “What we really were looking for was the ability to have total control over our Office 365 signatures in the same way that we had done in the past with signatures using an on-premises Exchange server, and I wasn’t sold on what was then available.”

“About six months after my first search, Exclaimer Cloud - Signatures for Office 365 was released,” Mr Quiggle continued. “Given our past experience with Exclaimer, I decided this was the right solution for the Zoo and would fulfill all of our Office 365 email signature requirements. It only took me about an hour to set the service up and get our new signature in place, which I thought was super quick.”

The benefits of trusting Exclaimer

Implementing Signatures for Office 365 meant the Zoo could continue maintaining consistent email signatures for all users, comply with U.S. disclaimer law and give the marketing department the ability to easily update templates with new banners/graphics. “This Office 365 signature service is so easy-to-use and we’re safe in the knowledge that our signatures will always work,” finalized Mr Quiggle. “It’s really user-friendly and the UI makes managing email signatures so easy. I can definitely say I’m really happy using this service for our email signature management needs.”

Download a copy of this case study

If you are interested in having Exclaimer publish your own success stories, please contact the Exclaimer Marketing team below.

Contact us